Welcome to the Letter H in my 26 marketing tips for you to grow your floral business in a sustainable way.
Today is H for Hashtags.
A big topic for not many characters and one that I’m definitely not going to do justice on. I’ll give you a few tips which I believe are true and point you in the direction of people more knowledge than me.
Tip 1: Conspiracy theories or statements of fact on Instagram are a dime a dozen – everyone has an opinion and most likely everyone is wrong (even me). Take all advice with a grain of salt and do what works for you and your business.
Tip 2: Look for niche hashtags to use. By niche I mean hashtags which haven’t been used a lot. Advice at the moment is to use hashtags under 1M. The smaller and more niche the hashtag the longer you will stay up the top of the recent grid.
Tip 3: Quality over quantity. You can use up to 30 per post… but should you use 30. Me and Orla recommends 10 at this point (listen to podcast recommendation).
Tip 4: Hashtags in the caption or in the comments doesn’t matter. It will work either way. You can go back and retag your images in a caption BUT you won’t appear in the recent grid. You will drop in as per the date you actually posted.
Podcast recommendation: Episode 28 of Letters From A Hopeful Creative (Hashtags are discussed towards the end).
Tomorrow is I for Image names.